The marketing industry is heavily influenced by its surroundings, for PACO that means taking a look at its hometown. Chicago is proud of its multicultural atmosphere and this year it is celebrating this diversity with its third annual Neighborhoods of the World festival at Navy Pier. Every Sunday from February 17 to April 7, 2013,[...]
Forbes recently referred to PACO in an article about the growing Hispanic cross-cultural influence in America. The prior study by our Planning Director Tony D’Andrea regarding Hispanics as a largely untapped opportunity for marketers was validated by Forbes as a main reference in the topic. Forbes’ piece summarizes some well-known trends about the Latino demographic,[...]
All great companies must attract and retain young talent. As a growing ad agency, PACO is looking to do just that. Last week, we attended the UIC Internship Fair in search of candidates for our internship program. This year’s fair attracted 600 students (both grad and undergrad). Our iconic jalapeno popcorn drew lots of attention[...]
With multicultural becoming the mainstream, advertisers need to make a stronger effort to include more diversity in their campaigns. As the population in the U.S. continues to diversify, the advertising world is expected to diversify with it. The ad ran by Ram Trucks that premiered during this year’s Super Bowl is garnering some attention due[...]
Marketing is an industry of buzz words, each meant to define a specific concept or theory. Native advertising is one of the industry’s newest terms that became popular in August 2012. This term has been rather controversial, as no specific definition has been given to it, though many industry experts have weighed in on the[...]
As we head into the dead of winter, everyone is beginning to feel the creeping in of cabin fever. January 25-27, Chicagoans let out some of their pent-up energy by going over to Gateway Park for Snow Days at Navy Pier. An annual event for over a decade, Snow Days at Navy Pier is one[...]
