U.S. Hispanics are playing a significant role in the growth in the Automotive Industry. With the Hispanic auto market growing at a 23.8 percent increase, it is recovering faster than its general market counterpart who recently saw a 17.5 percent increase. Take a look at this infographic, powered by PACO Ideation, that breaks down the[...]
Have you checked the calendar lately? We are only one week away from everyone’s favorite day of fun and pranks, April Fool’s Day! To get pumped up and ready for this year’s celebrations, we dug through all the online jokes and pranks to list the 7 Best April Fool’s jokes! Ready? 1. Google Introduces Gmail Motion[...]
Imported or domestic beer? Popular belief is that those with strong ties to their ethnic culture choose imported beers over domestic ones searching for that familiar taste of their country of origin and culture. Although that may be true, that doesn’t seem the case for U.S. Hispanics. The preference for American brewed beers over imported[...]
Historically, marketers have placed much emphasis on the role of family in defining how a Latina is uniquely different from other ethnic or cultural groups. While this continues to be an important factor in marketing, there are increasing numbers of companies discussing how empowering Latina women can be a driving strategic principle behind their brands.[...]
Internet radio, such as Pandora and Spotify, are growing rapidly. The percentage of people listening to online radio might be surprising. Hispanics and African Americans come in at the top; roughly 48% of African American respondents reported that they listen to internet radio compared to about 45% of Hispanics. Both groups report that they listen[...]
We are all big fans of our mobile devices, Internet and our TVs, but have you wondered how much we use each of these? Check out this infographic, provided by PACO Ideation, that digs through the activities African Americans, Hispanics and Asian Americans are engaging in through their use of mobile, Internet and TV. Anything[...]
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