We are all big fans of our mobile devices, Internet and our TVs, but have you wondered how much we use each of these? Check out this infographic, provided by PACO Ideation, that digs through the activities African Americans, Hispanics and Asian Americans are engaging in through their use of mobile, Internet and TV. Anything[...]
Today, many young Hispanics are choosing to maintain family traditions and blend them with mainstream American culture, rather than fully assimilating. In the past, Hispanic youth usually acculturated into American culture (which means cutting ties with their ancestral traditions), but today a new trend is occurring. U.S-born Hispanics are going through a reversal in acculturation[...]
In Spanish speaking countries the holiday is known as el día de San Valentín, el día del amor y la amistad or el día de los enamorados and on this day, you will see many red hearts and chubby cupid decorations, and street flower vendors and most restaurants will be packed. Many Latin people love[...]
Chilam Balam is a restaurant that has been on my radar for a while now. I had heard great things about their authentic Mexican dishes (with a spin) from friends; when one of the co-owners (Chuy Valencia) was on Top Chef Texas, I finally headed to the Lakeview restaurant. If you did not know about Chilam[...]
Advertorials. You’ve probably read them in magazines and newspapers several times; they are advertisements that are designed to look like an article within the publication. Though advertorials can increase awareness of a certain product or even an issue, they can decrease transparency and thus trust in the promoted brand when consumers realize that they’re reading[...]
Imagine you’re coming home from a long day of work. You relax for a bit and sit down to watch your favorite TV show. All of a sudden, you hear a dialogue in Spanish. You watch a commercial promoting a product in Spanish with English subtitles sprinkled around. No, you didn’t accidentally switch the channel[...]
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