Twitter #Music launches

Online streaming music is becoming more common, in part because of services like Pandora and Spotify. Last week, Twitter released its very own music app, Twitter #Music, with the intention of introducing its users to new and upcoming artists. Twitter announced that their music previews are provided by Spotify, Rdio, and iTunes, but that they[...]

Facebook Home takes over Android phones

Android has been working hard to set itself apart as the leading phone and tablet platform. It is closer of doing so with the introduction of Facebook Home. Facebook Home will soon bring your friends directly to the home screen of your smartphone. The app will feature status updates, photos, and chats directly to your[...]

Is social media monitoring becoming invasive?

In today’s social media world, brand image is largely out of a company’s hands. In response, many brands have listed social media monitoring as one of their top priorities for 2013. But, this may not prove to be as profitable as it seems. In a recent survey from J.D. Power it was revealed that 51[...]

Local advertising going digital

; Tony D’Andrea Ad spending in local and mobile channels is increasing dramatically according to a new study from Bia/Kelsey. Local advertising – advertising in mediums like local newspapers, magazines, and on local public radio – will increase by more than 12 percent by 2017. In addition, spending in mobile channels is expected to double[...]

Conoce a Chicago: Spring Flower Show

The long Midwest winters have everyone – including the PACO team – wishing for a taste of spring. Luckily, Chicago’s Lincoln Park Conservatory is in the middle of its annual Spring Flower Show. The Park is the home to thousands of plants, both tropical and local, year round. The exhibit centerpiece this year is the[...]

Fortune Most Admired Companies 2013

The Fortune Most Admired Companies list for 2013 has been released. The top companies on the list have two important things in common – their brand awareness is incredible and they are all at the top of their industry. Here are the top five companies from Fortune.com’s list. 1. Apple Apple tops the list at[...]