PACO communications

Hispanics and the Fast Food Industry [INFOGRAPHIC]

By Elizabeth Reinhardt

Everywhere you go, you hear about how the Hispanic population in the U.S. is growing. Contributing 16% of the total U.S. population and controlling more than $1 trillion in buying power, los números just don’t lie; it’s incredibly important to understand and market to this demographic. IBISWorld, a leader in market research, expects seven major industrias to see a major increase in business due to this population boom, among them the food and restaurant business. As lovers of la comida, PACO had to take a look at Hispanics as the Fast Food Industry.