PACO communications

Hispanic Travelers and the Travel and Leisure Industry [Infographic]

By Elizabeth Reinhardt

While some individual airlines are going the distance to reach the Hispanic population, the travel and tourism industry as a whole falls into the “laggard” category when it comes to spending advertising dollars on the growing Hispanic consumer base. As we head into the last month of summer, PACO decided to take a look at how the Hispanic consumer uses the travel and leisure industry to demonstrate why the industry may want to ramp up its spending on the Hispanic market.

Take a look at the numbers; do any of them surprise you?

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