PACO communications

Empowering Latinas in the Marketing Field

By Denisse Ayala

Historically, marketers have placed much emphasis on the role of family in defining how a Latina is uniquely different from other ethnic or cultural groups. While this continues to be an important factor in marketing, there are increasing numbers of companies discussing how empowering Latina women can be a driving strategic principle behind their brands. At PACO, we know that by recognizing people’s dedication, commitment and results – you boost morale, increase productivity, enthusiasm and create powerful motivators and what better time to do so than during Women’s History Month!

For this reason, and to also celebrate the individual effort, we are dedicating this blog post to three notable Latina women for their important contributions to the marketing field. Not only have these professional Latinas inspired us, but they have also provided valuable insights that have helped develop a better understanding of the heterogeneous and rapidly-changing Latino communities locally, nationally and globally.

Angela Sustaita-Ruiz

Angela Sustaita-Ruiz is a public relations professional with over 12 years of experience working in Hispanic marketing. In 2011, the Hispanic Public Relations Association (HPRA) named her PR Professional of the Year for her work in advancing the industry as an organizer of Hispanicize 2012, the annual Latino trends event for marketing, social media, blogging and filmaking, and as co-publisher of the Hispanic PR Blog. As a senior PR consultant, Angela has led national marketing initiatives for The American Heart Association’s Go Red Por Tu Corazón, Unilever, and Kraft Foods among others. In addition to her work in the marketing field, she is also co-founder of Latina Mom Bloggers, the most complete resource for brands and agencies seeking to connect with Hispanic mom bloggers as well as bloggers who focus on lifestyle, fashion and food. Thanks to her and her team’s efforts, Latina Mom Bloggers has been able to provide their Latina blogger network with multiple opportunities to partner with leading brands including the California Milk Processor’s Board, The Home Depot, Procter & Gamble, Verizon FiOS, Dollar General, and Disney Parks.

Eliana Tardio

Eliana Tardio is a public relations and marketing professional who is an advocate for people with Down Syndrome; she is also the mother of two children with this condition. Her advocacy work has been recognized both nationally and worldwide. She runs a popular online support network and blogs on her personal site, Eliana Tardio, Blogs de Mamás and at Voxxi. Eliana is a native of Bolivia and came to the U.S. when she was pregnant with her first child 7 years ago. She currently works for two important non-profit organizations, Early Steps from the Health Planning Council of SWFl as a Family Resource Specialist and as an Educational Outreach Liaison for Healthy Start SWF. She also has a private social network for families of children with special needs around the world and inspires others to live and work with passion.

Joscelyn Ramos Campbell

Joscelyn Ramos Campbell was recently recognized by Latina Mom Bloggers as a prominent Latina blogger that provides valuable information on parenting and family lifestyle to the Hispanic community. She is the creator of MamiofMultiples.com, one of the nation’s leading Hispanic American Mom blogs. She has been featured recently on CBS News as one of the “Top Bloggers in the Business” and listed on CNBC.com and various news outlets as one of the Top Latino Social Media Stars and Leading Hispanic Bloggers.  Aside from being a parenting columnist, she is also the co-host of a blog talk radio show. Although her educational background is in Pre-Law, she later became a public relations executive for the federal government. Nowadays she volunteers for charitable and non-profit organizations that works with the community and is the owner of Mami Innovative Media, LLC, a communications and digital marketing company providing services to brands, corporations, individual clients, non-profits and small businesses.

We recognize there are countless of empowering Hispanic women in the marketing industry that should also be recognized. We’d love to hear about other empowering Latinas you may know of. Feel free to let us know who have been inspiring to you and why in the comments below!