PACO communications

PACO blogs

• Ozzie Eats: Chilam Balam
  January 27, 2012

  Chilam Balam is a restaurant that has been on my radar for a while now. I had heard great things about their authentic Mexican dishes (with a spin) from friends; when one of the co-owners (Chuy Valencia) was on Top Chef Texas, I finally headed to the Lakeview restaurant. If you did not know about Chilam[...]

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• Advertorials: A sound business and PR Tactic?
  January 25, 2012

  Advertorials. You’ve probably read them in magazines and newspapers several times; they are advertisements that are designed to look like an article within the publication. Though advertorials can increase awareness of a certain product or even an issue, they can decrease transparency and thus trust in the promoted brand when consumers realize that they’re reading[...]

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• It’s a Crossover- Spanish Ads in English Media
  December 20, 2011

  Imagine you’re coming home from a long day of work. You relax for a bit and sit down to watch your favorite TV show. All of a sudden, you hear a dialogue in Spanish. You watch a commercial promoting a product in Spanish with English subtitles sprinkled around. No, you didn’t accidentally switch the channel[...]

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